Transforming an Energy Beverage into an Edible Snack
- Redox Development
- Jan 3, 2023
- 2 min read
As healthy eating trends evolve, how we define “snacking” is changing. Whereas yesterday's consumer may have looked for an edible treat to satisfy a sweet or salty craving, today’s consumers want something that will fuel them. In response, the snack market has become more sophisticated with beverages like protein drinks, yogurt smoothies and cold pressed juices staking out territory in what was once an edible only space. Even the “too busy for breakfast” professionals are reaching for snack-size nutrition shakes, instead of pastries or sugar-heavy granola bars.
With Evolution There is Opportunity
Data shows the value of the healthy beverage and snack markets is expanding. For food and beverage companies wanting to capitalize on this growing audience it means either developing new brands or diversifying existing ones.
One such diversification option is to transform an existing beverage brand into a healthy edible snack. Doing so allows manufacturers to offer consumers a new and unique product in a separate category, but with established branding and flavor profiles. Additionally, food and beverage companies can reach new audiences who may prefer conveniences not available in a beverage and offer a product with more substantial and satisfying health benefits.
In the past, attempts to transform a beverage into an edible product met with mixed results due to the techniques used by food manufacturers. Dehydration, solidification, freezing and baking are all common practices used for this purpose. However, in many cases the final product is not what was originally envisioned as beverages became powders, gummy candies, or frozen treats.
Today, Redox Developments offers a different approach with incredible results. Decades of progressive research and development have gone into our food production techniques. As a result, Redox has developed a unique method to create completely customizable products using superior on-the-go superfoods that are nutrient dense and convenient for consumers. Most importantly, our proprietary method of food production allows us to remove up to 50% of the traditional product manufacturing steps. Our production process creates resilient and versatile products in less time, for less cost, with better quality ingredients and remarkable taste, texture and consistency.
If you’re interested in exploring innovative ways to bring your beverage to new audiences, our food engineers can easily convert your liquid product into an edible snack for your already loyal client base.
